John Intrater

John Intrater



Resilient Product Design leader focused on making an impact through people and pixels. Passionate about delivering simple experiences, efficient teams and healthy cultures through just the right amount process. Experience at companies of varying sizes and stages across different domains from Identity and Security to Web3 and Crypto.

Work Experience

2023 — Now
Co-Founder at Stealth
2023 — Now
Design Advisor & Freelancer at Intrater

Independent design studio working with early stage startups and founders including:

• Method Financial, an API platform for easy access to debts and repayments, a hub for analytical work
• Gridline, a digital wealth platform for alternative investments

2022 — 2023
Sr. Director, Product Design at Coinbase

Coinbase is the most trusted Crypto Exchange on a mission to increase economic freedom and improve the state of Web3. I was directly responsible for leading the Consumer (Retail) Design Organization of ~30+ Designers and Managers focused on delivering high-craft experiences across the most visited and mission critical surface areas. This included teams responsible for Advanced Trade, Simple Trade, Growth, Coinbase One, USDC, Yield & Staking, dApps, Pay, Home/Feed and Coinbase Card.

2021 — 2022
Sr. Director, Product Design at Dapper Labs

Dapper Labs uses Blockchain to deliver new forms of digital entertainment and engagement on a mission to become the future of fandom. Just off the heels of a wildly successful NBA Top Shot launch, I was responsible for leading and building the Product Design Organization of ~12+ Designers, Managers, and Researchers focused on both existing and new products. This included NBA Top Shot, NFL All Day, Laliga Golazos, UFC Strike, and Dapper Wallet. To accommodate this rapidly growing suite of experiences, I orchestrated the creation of a multi-brand Design System and platform team.

2017 — 2021
Director, Product Design at Okta

Okta is the World's Identity Platform providing simple and secure access to people and organizations around the globe. I was the first Manager hire on the Design team and helped scale and shape the organization, growing from 7 to 60+ Designers and Managers through IPO. During my time, I focused on several different areas of the product including Core End-User Experiences, Design Systems and Plugins.

2015 — 2017
Director, Product Design at LendingHome

Led the Product Design and Research organization responsible for empowering real estate investors with modern technology and timely capital.

2014 — 2015
Product Design Lead at EatWith

Global marketplace for communal dining, bringing chefs and foodies together one meal at a time. Featuring 500+ home chefs in 30+ countries and 150+ cities around the world. Acquired by VizEat

2013 — 2014
Product Designer at Freelance

Angellist, Anaplan, Bleacher Report, Gametime, Heath Ceramics, Interview Jet, Mast Mobile, Sosh, Tap Research, Turo, YouCaring and Zaarly

2012 — 2013
Product Designer at Wheelz

Car sharing marketplace where people can rent a car from a community of car owners across the United States. Acquired by Turo.

2010 — 2012
Brand Manager at Forty Forty Agency

Strategic brand consultancy and design agency. Clients included Washington Nationals, Keen Footwear and America's Cup

2008 — 2010
Marketing Manager at On Board Entertainment

Experiential marketing agency. Clients included Nike, Red Bull and Bear Naked Granola

2006 — 2008
Co-Founder at In the Zone Productions

Feature length documentary Swing State about the 2006 Ohio gubernatorial election. Featured in film festivals across the country.


MBA, Design Strategy at California College of the Arts
BFA, Design at Syracuse University